As you know, video marketing your products or site is one of the best ways to spread your message. YouTube gets millions of visits each and every month. There is no reason why you shouldn’t be taking advantage of this service.  Like anything you do for your business, you want to optimize for the best results.

Here are 16 steps you should take to make your YouTube marketing payoff.

1. A clean and simple channel page.
2. Use html in your about me page.
3. Use my story video as your featured video
4. Use a memorable image for your channel profile.
5. Promote your url in your video description.
6. Promote your YouTube channel url in e-mails.
7. At the end of your videos ask viewers to subscribe to your video channel.
8. Add all subscribers to your friend list.
9. Be sure to leave comments on your subscribers video channel.
10. Reply to comments on your videos.
11. After uploading your video, use social bookmarking services to spread the word.
12. Use Tubemogul to distribute your video to many video sharing sites.
13. Always make your video responses relevant to the video your commenting on.
14. Always post video responses to your videos. (Video Chaining).
15. Post your video to Myspace bulletin and your Myspace blog.
16. Find popular internet marketers and employ the piggybacking technique.

Be sure to check out this video from Otis Collier for an depth explanation on these techniques. Using YouTube effectively will help to increase your sales and traffic to your site.

What does everyone else think? Are you using YouTube to market your website or product? Hows your success been?