Last time I talked about the advantages of using text ads over image ads. The next thing we need to focus on now are the colors.

Now are goal for increasing the (ctr) can be achieved if we blend the ad as much as possible into the content.

So when you are choosing your ad you should set the border color so that it blends into the background. We don’t want the ad to look like an ad and a border screams ad.

When choosing your link and url colors I recommend making them blue if at all possible. People are comfortable with the blue as the link color. There used to it.

So if all else fails, make it blend in.