SEO is an important component to making sales as an affiliate marketer. You don’t sell unless customers can find you. You do this by making sure your web page or blog ranks well in the search engines. The main search engine that you should be concerned with is Google.

So using SEO(search engine optimization) techniques allows you to improve your overall ranking on the SERP(search engine results page). SEO is big and there are lots and lots of companies dedicated to helping you improve your ranking. However, you should be wary of those that promise to get you the #1 ranking on the SERP’s. No one can ensure this claim.

So what are some things you can do that will help improve your ranking?

• Make sure your website url contains keywords that describe your market.
• Your website or blog pages should use title tags that are descriptive to what it is you are trying to promote.
• Always strive to have  quality dynamic content on your pages.

SEO is a huge list and can take some time to get the hang of, but luckily there are plenty of resources on the net. Below are some links to useful information on the subject.

• Google ranking factors: SEO checklist
• SEO for Google
• SEO Book
• Matt Cutts Blog