Alright, so we already know that Adsense can be a pretty good money maker. But how can we make it an even better money maker then it already is? By using arbitrage.
Simply put: Adsense Arbitrage is buying ppc advertising and then selling it at a higher price.
You might think: Well isn’t that going against Google’s terms of service. Is it wrong to do this?
The short answer is no. In fact Google has stated that using arbitrage is an excepted business model. This technique is a real world business model. Its the basis for many retail companies. The only problem with this that I have heard about are those sites that don’t convert well for the advertisers. Other than that I have not heard of any accounts being shut down over arbitrage.
For example: Lets say that you are a small retail company that sells goods on ebay. In order to make any money, you need to turn a profit from your sales. In order to do this, you buy goods and then resell them to the consumer at a slightly higher price. The sale price you get for the item minus what you paid for the item would be your profit.
This holds true for adsense arbitrage. You are paying for advertising that drives traffic to your site that contains ads in the hopes that they will click on them. So this means that the keywords you buy need to cost less than what they are going for on your site. Now this sounds easier said then done.
We are going to dive further into this topic in future posts. If you are interested in using Adsense Arbitrage and would like a step by step guide for implementation, check out this great program Google Payload.
The author Alex Goad makes the claim that you can make like $10,000 a day from using this technique. I don’t know how realistic that figure is. I suppose if you get real good at arbitrage, then maybe. More realistic figures I’ve seen from his testimonials are somewhere in the neighborhood of like $500 a day. Thats more realistic and not bad.
Until next time. If you liked what you read and would like to keep up with my latest posts than check me out on Twitter.
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